SEO

There are some top trusted directories that are favorable to search engines. These can be all important to be listed in and affect the rankings of sites. Some have no cost to be listed in, some have a yearly fee. We will make recommendations about which ones make the most sense and will gladly submit your site as part of our services.

No, there is no need for this. Search engines prefer to find websites by crawling the web naturally and following hyperlinks to other sites. Submitting your site to a search engine does not mean the search engine will crawl and index your site. Using a service like that is a waste of your marketing budget.

Just about anyone can get on the first page for a search term in sponsored ads if they are willing to pay for it and have a relevant webpage and ad. Organic search engine results are a different story. We can’t make any guarantees, there are too many factors (over 200) involved. We use professional SEO methods to achieve high rankings for key phrases related to our clients’ businesses. Each website is unique and presents its own business challenges. We provide an honest assessment of what we believe can be achieved compared to your competition.

Broadly speaking, search engines aim to provide people with the most relevant information they are looking for. The search engine makes an educated guess based on the search term the user typed into the search box, the user’s location, personal preferences and more. The more specific the search string, the more relevant the search results become. In order to fulfill its purpose to the searcher, the search engine has an application, called a spider or crawler, that walks from page to page through the Web and stores information about every page it finds. It stores all of this information in what is called the search engine’s index, which is a huge database of information. When you perform a search on Google, it will search its index and retrieve the most relevant web pages according to its algorithms. Yahoo and Bing will do the same. You often get different listings in different orders in the search results of each engine because each search engine is following its own proprietary algorithms.

In layman’s terms, SEO is the process that is taken on websites to get higher rankings on search engines, most notably the “top 3” (Google, Bing and Yahoo). Usually, the higher a site ranks and the more visible it is, the more people will visit the site. SEO is not magic. It legitimately works when done well and leads to increased sales and leads. A variety of techniques are used to organically optimize a site. To start with, analysis is required on the website’s structure, target audience, keywords and search marketing strategy before moving onto on-page optimization, link building, off-page optimization, SEO copy writing and more.

Link farms and web rings are groups of Websites that all link to each other. Most link farms or Web rings are automated and are now associated with spamming. Search engines can easily spot these rings so stay away from them!

“IP” stands for “Internet Protocol”. “IP cloaking” is a technical trick designed to deliver different Web pages from the same Web address, depending on whether the visitor’s IP is from a search engine spider or from someone else. If the IP is from a search engine, the server feeds a highly-optimized page. Otherwise it delivers a regular page such as the Home page. IP cloaking is also known as “IP spoofing” or “IP delivery”. IP cloaking is often abusive in how it attempts to manipulate a search index. Some practitioners develop hundreds of IP-cloaked pages using software. Since IP cloaking hides content, pages optimized around irrelevant key phrases are often developed. Consequently search engines routinely purge IP-cloaked pages and will ban these domains from their indexes.

Some SEO firms use black hat techniques that search engines object to, such as hiding content. Search engines do welcome optimized content that is relevant and provides value to the user. See the guidelines published by Google.

Search engines have great difficulty reading and following JAVA or Flash properly. If your Website is all Flash or JAVA, search engines will not be able to see the content of your Website. By not being able to properly read and follow the links on your Website, they cannot determine how relevant your Website is for a particular search query.

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When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site.

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it.
Years ago, Page Rank was a way for Google to determine a web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.

A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site..

A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.

Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes..

SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.

No. We only sign contracts if it’s what you want. We typically bill every month. Some clients are billed hourly, some hire efficient on monthly retainer. The only things binding us together in a business relationship are the results we deliver each month. If you ever want to sever our relationship, all you have to do is notify us. We’ll cease work immediately and send your final invoice. We agree to as much via email, which is just as good as a signed contract, legally speaking.

Yes. If you’re banned or blacklisted from Google or any other search engine we can work with you to get listed again. We’ll perform an audit to make sure you’re using only recommended tactics and then communicate as much to the search engine so they’ll index your site again.

First we’ll ask you to describe your business and market, and ask you to provide a few suggested seed keywords. Then we’ll massage this data and feed it to our database tools. From this we get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. We’ll whittle the results down to a few valuable key phrases tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, we’re ready to take the reigns and not bug you as much!

TivraSoftech cient clients with the proper analytics in place have found that organic search (SEO) leads to many more sales than paid online advertising. Some find that SEO visits convert to sales more than ten times better than PPC. A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost a crapload. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines. SEO on the other hand is slower to start, taking from one to three months to get into high gear. But the rest is all good news. With SEO you’re impervious to competitors’ attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.

To achieve top 10 search results your site should follow these general rules.

1.  Search engine friendly web design is a must
2.  Flash web sites can’t be read by search engines
3.  Java script navigation should be avoided or used as secondary navigation.
4.  Conduct extensive keyword research and include it in your content
5.  Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
6.  Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
7.  Black hat, never employ deceitful methods to fool search engines or visitors.

SEO’s are in disagreement on which meta tags are used by which engines and how much weight the engines place on meta tags. The best advise we can provide is to always include meta tags, but do not abuse them by attempting to stuff them full of keywords not present on the page. There is never any harm in including well formed, relevant meta tags.

Search friendly design means, to make a site that is easy for the search engines to read and index. Search engines can’t read or index some of the following:

Flash animation

Java Scripts

PHP or data base driven content, and have a hard time properly indexing these pages.

Poison words and stop words, some words may cause your site to be penalized for inappropriate content

Many engines and directories hate Automated Submissions, many consider them SPAM and may ban your domain for their use.

There are many aspects to consider, in order to achieve the “Top of the List” on Google, MSN and Yahoo. If your site is not search friendly and your not getting the traffic you want, let our optimization experts help redesign your site to offer the best chance of top positions.

Keyword research has a huge affect on web traffic, without knowing what the public search for and what search phrases they use, how can you expect to capitalize on potential web traffic?

We research all your most important keywords for each page you want indexed, and highly listed in engines.

From there we now know what keyword phrases are most searched for, and which are a waste of time.

For example if your selling “ABC Made Widgets”

Our research might show that the phrase

“ABC Made widgets, ” is never searched for.

But: “Widgets made in XYZ” is searched 200 times a day.

Obviously we then want to use the keyword phrase “Widgets made in XYZ”
Our keyword research experts can help identify the best keywords to target for your business.

Again, there are specialized techniques involved in optimizing a site to place well in SERPs (Search Engine Position) for specific keywords. It is not just a matter of using dozens or hundreds of keywords in your meta tags, as a matter of fact, this can have negative results.

Black hat optimization often employ “Tricks” such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine’s.

Today, the Search engine’s look for these cheats and penalize your site for their use.

We don’t employ cheats or tricks to fool the Search engine’s, we use approved techniques that meet Google’s

What is Ethical SEO?  (Aka: “White Hat SEO”) 

Ethical search engine optimization, in short:, is to follow guidelines and accepted standards to search engine optimize a web site. Which means we don’t use any tricks or cheats that are sometime employed by “

Black hat ” practitioners. The end result of Ethical or “  White Hat SEO ” is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms.

Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories.

White Hat Optimization is the only way to go, don’t take the risk of having your site banned.

Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool mother Google.

A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo We always strive for strong organic placement

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in search results.

Without proper optimization, the chances of placing highly in Search engine results for the keywords important to your business, are low.

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your web site in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. Watch your server traffic logs for visiting spiders. We suggest you use Guaranteed Search Engine Submit. Your site can be listed on AOL, MSN,Google,Yahoo Overture in a couple of days.faq Indian web designer to India process approach backed up with solid web development skills will lead to a successful web presence for your business. Act media implements the technical web solutions that empower your business by allowing easy and fast updates to your web product. faq Indian web designer study your company’s business environment, listen carefully, point out different