Yes. We provide a service to optimize existing Google AdWords campaigns. Once we understand your business and business objectives, we will review your campaign, the keywords and ads. There are techniques that can be employed to optimize the campaigns which should increase click-thru rates, lower cost per conversion and increase conversion rates.
While click-thru-rates tell us how many people clicked through to your site, they do not tell us how many people took the desired action. Therefore the number of conversions and cost per conversion/acquisition are the key metrics when analyzing the success of a PPC campaign.