First we’ll ask you to describe your business and market, and ask you to provide a few suggested seed keywords. Then we’ll massage this data and feed it to our database tools. From this we get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. We’ll whittle the results down to a few valuable key phrases tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, we’re ready to take the reigns and not bug you as much!