Black hat optimization often employ “Tricks” such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine’s.
Today, the Search engine’s look for these cheats and penalize your site for their use.
We don’t employ cheats or tricks to fool the Search engine’s, we use approved techniques that meet Google’s