To achieve top 10 search results your site should follow these general rules.

  •  Search engine friendly web design is a must
  •  Flash web sites can’t be read by search engines
  •  Java script navigation should be avoided or used as secondary navigation.
  •  Conduct extensive keyword research and include it in your content
  •  Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
  •  Relevance, strive to make your site the most relevant to its keywords in the search engine index
  •  Black hat, never employ deceitful methods to fool search engines or visitors.