Will you submit my site to web directories?

There are some top trusted directories that are favorable to search engines. These can be all important to be listed in and affect the rankings of sites. Some have no cost to be listed in, some have a yearly fee. We will make recommendations about which ones make the most sense and will gladly submit your site as part of our services.

Will you submit my site to 10’s or even 100’s of search engines?

No, there is no need for this. Search engines prefer to find websites by crawling the web naturally and following hyperlinks to other sites. Submitting your site to a search engine does not mean the search engine will crawl and index your site. Using a service like that is a waste of your marketing budget.

Can you guarantee first page results placement in the search engines?

Just about anyone can get on the first page for a search term in sponsored ads if they are willing to pay for it and have a relevant webpage and ad. Organic search engine results are a different story. We can’t make any guarantees, there are too many factors (over 200) involved. We use professional SEO methods to achieve high rankings for key phrases related to our clients’ businesses. Each website is unique and presents its own business challenges. We provide an honest assessment of what we believe can be achieved compared to your competition.

How do Google, Bing and Yahoo decide what websites are in their organic search results?

Broadly speaking, search engines aim to provide people with the most relevant information they are looking for. The search engine makes an educated guess based on the search term the user typed into the search box, the user’s location, personal preferences and more. The more specific the search string, the more relevant the search results become.

In order to fulfill its purpose to the searcher, the search engine has an application, called a spider or crawler, that walks from page to page through the Web and stores information about every page it finds. It stores all of this information in what is called the search engine’s index, which is a huge database of information. When you perform a search on Google, it will search its index and retrieve the most relevant web pages according to its algorithms. Yahoo and Bing will do the same. You often get different listings in different orders in the search results of each engine because each search engine is following its own proprietary algorithms.

Can you explain the term SEO and why businesses use it?

In layman’s terms, SEO is the process that is taken on websites to get higher rankings on search engines, most notably the “top 3” (Google, Bing and Yahoo). Usually, the higher a site ranks and the more visible it is, the more people will visit the site. SEO is not magic. It legitimately works when done well and leads to increased sales and leads. A variety of techniques are used to organically optimize a site. To start with, analysis is required on the website’s structure, target audience, keywords and search marketing strategy before moving onto on-page optimization, link building, off-page optimization, SEO copy writing and more.

What are link farms or Web rings?

Link farms and web rings are groups of Websites that all link to each other. Most link farms or Web rings are automated and are now associated with spamming. Search engines can easily spot these rings so stay away from them!

What is IP cloaking?

“IP” stands for “Internet Protocol”. “IP cloaking” is a technical trick designed to deliver different Web pages from the same Web address, depending on whether the visitor’s IP is from a search engine spider or from someone else. If the IP is from a search engine, the server feeds a highly-optimized page. Otherwise it delivers a regular page such as the Home page. IP cloaking is also known as “IP spoofing” or “IP delivery”.

IP cloaking is often abusive in how it attempts to manipulate a search index. Some practitioners develop hundreds of IP-cloaked pages using software. Since IP cloaking hides content, pages optimized around irrelevant key phrases are often developed. Consequently search engines routinely purge IP-cloaked pages and will ban these domains from their indexes.

Why can’t I have an all Flash or an all JAVA Website?

Search engines have great difficulty reading and following JAVA or Flash properly. If your Website is all Flash or JAVA, search engines will not be able to see the content of your Website. By not being able to properly read and follow the links on your Website, they cannot determine how relevant your Website is for a particular search query.