How does Search Engine Marketing help my business?

If you have a business, your internet presence is the most important business tool you have working for you 24/7. Search Engine Marketing benefits your business by:

  • Increased sales for your eCommerce site,
  • Increased leads to your professional services business,
  • Increased numbers of visitors to your brick-and-mortar business,
  • Increasing whatever action you want the Internet visitor to take.

What is Search Engine Marketing (SEM)?

SEM is a form of Internet Marketing that promotes websites by increasing website visibility in the search engines. It’s an umbrella term comprising many activities including search engine optimization (SEO), local search optimization, pay-per-click advertising (PPC), social media optimization (SMO), visitor analysis and more.

Do we have to sign a contract to enter into a business relationship with TivraSoftech?

No. We only sign contracts if it’s what you want. We typically bill every month. Some clients are billed hourly, some hire efficient on monthly retainer. The only things binding us together in a business relationship are the results we deliver each month. If you ever want to sever our relationship, all you have to do is notify us. We’ll cease work immediately and send your final invoice. We agree to as much via email, which is just as good as a signed contract, legally speaking.

How is SEM different from SEO ?

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.